WHERE GRANDMA KEEPS THE GOOD STUFF.
The phrase "Top Shelf" is heard often in and around the (hockey) rinks [referring to the upper 1/3 of the net]. "He buried the puck top shelf" you'll hear as you sip your muddy coffee from a styrofoam cup and mow down another oily crinkle fry.
But, the phrase is also used in every day life to describe something that is premium. Excellent. Of the highest quality. So I guess that makes you...top shelf.
For the graphic, I partnered with an incredible female artist [@muralmule on IG] to bring my vision to reality - and she nailed it. The hippo is our company mascot (he still doesn't have a name), but he's featured as a stuffy playing hockey - with a chipped tooth, too. Meant to symbolize those of us that know we are top quality, outstanding humans - regardless (and even because) of the trauma and battle scars we've accumulated along the way.
The shirt itself is an oversized, heavyweight (250gsm) crewneck t-shirt with dropped shoulders. It has a light vintage stone wash and light distressing (so it looks like your dad's old tee - not your grandpa's). Oh, and it's made with 100% organic cotton, too.
These shirts are NO.002 of 5 in the hippo collection. There was only 150 of these shirts made, and there will never be more.
The highest quality, most original, and most exclusive shirt you'll ever own.
*The graphic is designed to fade over the first few washes to amplify the "vintage" look.
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WHERE GRANDMA KEEPS THE GOOD STUFF.
The phrase "Top Shelf" is heard often in and around the (hockey) rinks [referring to the upper 1/3 of the net]. "He buried the puck top shelf" you'll hear as you sip your muddy coffee from a styrofoam cup and mow down another oily crinkle fry.
But, the phrase is also used in every day life to describe something that is premium. Excellent. Of the highest quality. So I guess that makes you...top shelf.
For the graphic, I partnered with an incredible female artist [@muralmule on IG] to bring my vision to reality - and she nailed it. The hippo is our company mascot (he still doesn't have a name), but he's featured as a stuffy playing hockey - with a chipped tooth, too. Meant to symbolize those of us that know we are top quality, outstanding humans - regardless (and even because) of the trauma and battle scars we've accumulated along the way.
The shirt itself is an oversized, heavyweight (250gsm) crewneck t-shirt with dropped shoulders. It has a light vintage stone wash and light distressing (so it looks like your dad's old tee - not your grandpa's). Oh, and it's made with 100% organic cotton, too.
These shirts are NO.002 of 5 in the hippo collection. There was only 150 of these shirts made, and there will never be more.
The highest quality, most original, and most exclusive shirt you'll ever own.
*The graphic is designed to fade over the first few washes to amplify the "vintage" look.